Contrary to what most people think, working safely is by no means obvious. Safety behaviour is controlled by a primitive brain system that is not adapted to today’s work context. A brain system that exhibits numerous characteristics that are completely at odds with what is considered safe behaviour today, averse to any rational consideration.

Check out the poster here.

For these reasons alone, a strong safety culture is an absolute necessity in your overall business operations. A culture in which the attitudes and behaviours of your employees are focused on safety and care for each other.

A culture in which safety ownership is central and in which striving for permanent improvement is the thread running through the collective thinking and actions within your organisation.

Safety culture is not only about legislation, care systems, machine safety or protective equipment. Safety culture focuses on people’s working environment. Both their skills and their emotional drivers. But also, all external influences that steer their behaviour in a certain direction.

Watch the cartoon animation here.